All Posts By

Mir Verkaaik

Karel Saurwalt CEO Nubo Service Automation

Press release: launch Nubo Service Automation

By | Heading, Posts | No Comments

Smart entrepreneurs automate

Amsterdam, 31-07-2018

As of today, the Nubo Service Automation platform (Nubo) is live. Nubo is a cloud management and automation platform consisting of a comprehensive cloud catalog, dashboard, and billing engine. The main focus of the platform is the cloud and business market. The platform helps manage, provision, invoice, and present cloud services and products in an orderly fashion, from one central environment.

Improve service through automation, the time is now

The IT market is currently undergoing a shift from traditional ‘local’ IT to consolidated cloud solutions (83% Of Enterprise Workloads Will Be In The Cloud By 2020 by: logicmonitor). This development greatly impacts IT distributors, VARs, MSPs and CSPs. End-user’s dependence on cloud solutions will grow, causing revenue on the provisioning of ‘traditional’ hardware to decrease. This is why IT distributors need to look for new services that match the cloud-demand of end-users. Currently, 7.900 medium to large IT distributors are active in the global IT market. These players, as a result of this new demand, will have to start providing new innovative services. This will cause the demand for provisioning and billing systems for cloud services to rise exponentially.

Eat or be eaten

The Dutch-built software offers businesses the opportunity to quickly start distributing cloud services, based on three different license models. It has become apparent that there is a lot of demand for the brand new platform. Nubo Service Automation was operating even before the launch.

Karel Saurwalt (CEO Nubo Service Automation): “Large IT distributors and ISPs often struggle in areas like flexibility and innovation, causing them to be unable to keep up with the latest IT and cloud trends. Where distributers used to derive their raison d’être from the provisioning of hardware, they now fall short in provisioning cloud services. Using Nubo Service Automation these businesses can easily start providing cloud services, without cannibalizing the existing business model. With the ever lowering margins on the sale of hardware and the arrival of ever more consolidated cloud services, IT distributors are forced to also start providing these new services. The Nubo platform helps the IT distributor in doing this by offering the platform as a service and not meddling with the IT distributor’s margin. This makes us unique within the cloud automation landscape.”

The platform

Nubo Service Automation is a cloud management and automation platform targeted to the IT distributor, VAR (Value Added Reseller) and Microsoft CSP tier 1 and 2 partners. The Nubo platform provides the option of automation and orchestration of multi-vendor (e.g. Microsoft, Amazon, Acronis) and own cloud services (openstack and restAPI). The platform is entirely multi-tenant and can be integrated with the existing provisioning and/or ERP/CRM systems. Management, reporting, billing, and payments can all be done via the platform. It is an entire distribution system for the provisioning of multi-vendor cloud services, with the option of a complete integration with an existing infrastructure.


About Nubo Service Automation

Nubo Service Automation is a cloud management and automation platform that was specifically built for ISPs, IT distributors, resellers, and Managed Service Providers (MSPs). We create innovative software services that support this specific target group in better serving their end-customers. This translates into the provisioning of an entire IT-cloud distribution system, which enables this specific target group to commercialize their services (catalog management), to provision, to bill, and to manage. With our software, this target audience is ready for the next level in cloud distribution. The platform is provided as a ‘platform-as-a-service’ with three different license models. Nubo Service Automation has been helping organizations optimize and automate their cloud provisioning process since 2017 and is a subsidiary of The Datacenter Group.


Siemon van den Berg founder cloudscanner Nubo Service Automation

Case: The development of the cloud management platform cloudscanner

By | Cases, Posts | No Comments

Business: The Datacenter Group / cloudscanner

Client: Siemon van den Berg
Position: Founder
Sector: IT

The challenge: How can we better guide our customers through the datacenter services selection process?

The Datacenter Group offers colocation services and has the primary task of securing the equipment of her clients, ensuring excellent climate control and a continuous power supply. The customers of The Datacenter Group heed from different sectors and vary from large multinationals to financial institutions, and from IT service providers to the healthcare sector. These are distinctly different businesses with each their own characteristics and activities, but that have one thing in common: secure data storage and focus on core tasks.

Siemon van den Berg (The Datacenter Group and cloudscanner Founder): “As datacenter provider we are carrier and cloud neutral. This means that customers are free in selecting an internet or cloud provider. We can advise customers in this should they wish. We see that there is an increased need for being able to easily find reliable cloud services from a complete cloud ecosystem. On the flipside this does mean you often can’t see the wood for the trees. At the same time problems can arise through managing the many different cloud services and contracts. This is why we wanted to develop a platform that relieves customers of this added stress.”

The assignment

Develop a public cloud management platform with the option of onboarding cloud providers for partners and customers of The Datacenter Group. Within the platform IT managers need to be able to create profiles to apply to projects and they should be able to apply filters to rule out certain characteristics. Imagine for example selecting services that only store their data in the Netherlands or have certain ISO certifications. In addition, we want to be able to bill customers directly, and to retain insight into which services have been provisioned.

The solution

The assignment of The Datacenter Group was translated into a cloud management platform that automates the ordering process of cloud services. The custom-made platform called ‘cloudscanner’ consists of the following parts:

  • Cloud catalog
  • Profiles with compliancy settings
  • Billing engine
  • Tier 1 API connections
  • Contract management


“With help of Nubo Service Automation we have gained an entire cloud management platform based on our preferences. Now we can, in addition to orchestrating the services of our partners, also provision and resell tier 1 cloud providers. The platform has become a kind of of the cloud, one of the first professional ones in Europe. IT managers are free to sign up, browse and compare cloud services based on their preferences. They are welcome to purchase services from not just our partners, but any cloud provider that wishes to add their products to our platform. We have united the supply and demand of cloud services within this platform. We’re very pleased with how it turned out,” says Van den Berg.

What can you expect from a collaboration with Nubo Service Automation?

The cloudscanner founder continues: “The Nubo Service Automation team is both flexible and professional. They especially took their time to listen to what we wanted and executed this beyond our expectations. During the project there was good back and forth communication which helped finish the project in a timely fashion.”

Advantages for The Datacenter Group / cloudscanner

  • More focus on clients
  • Automated service delivery (provisioning)
  • Boundless partner network
  • Larger reach of target audience
  • Widening of brand portfolio

License type: Enterprise

Nubo Service Automation grows your business

Grow your business through cloud service automation

By | Heading, Posts | No Comments

Automation is a growing business’ best friend. It saves time and money and creates space for innovation and venture growth. Automating the provisioning or your cloud services is a good example of this.

Many businesses embrace cloud services and a dynamic infrastructure to better attune to the wishes and demands of the business. A cloud service automation platform helps with requesting and provisioning these IT resources in a multicloud environment. This way organizations can work more efficiently and save both time and money. A good way to grow.

Increasing efficiency

Automation, orchestration and integration ensure that IT resources and services can swiftly be provisioned from a multicloud environment. This step in efficiency makes it so that IT employees spend less time on manual tasks, and therefore have more time for other things. As a result of fast (automated) provisioning of IT resources, the productivity and efficiency of employees also receives a boost.

Cost efficiency

With an insightful tool to keep track of cloud services, outdated environments can be phased out and replaced with dynamic infrastructure. This can result in significant savings on IT resources which can have direct consequences on the cash flow of the organization.

More time for innovation

Automating the most important IT processes such as rolling out cloud services, offers an unexpected side-effect: the option to innovate. The moment IT managers and development teams no longer need to spend the majority of their time on repetitive manual tasks, they have time to do research and try out new things. They can use the freed up time to develop new services that could for example improve customer satisfaction, or find a new way to boost sales.

Nubo Service Automation tool

How to choose the right service automation tool

By | Posts | No Comments

By involving infrastructure and applications from the cloud, organizations become more flexible and are able to adapt quickly to demands made by the ever-changing market. In addition, cloud services can prove cost-efficient.

Still, these cost efficiencies depend on how well the available resources are being used and deployed. Making cloud services manageable is essential to being able to profit from the cost advantage optimally. According to IDC researcher Ashish Nadkarni, over 85 percent of businesses use a hybrid cloud solution. It’s essential to choose a good service automation tool to retain an overview of the environment and to ensure a centrally orchestrated service catalog. A good tool makes services controllable in the areas of management, governance, insight, and overview. Choosing the right tool is no easy task. We list a number of things to take into consideration.

Simple central dashboard

A good tool is simple and intuitive in use, has a central management dashboard, and features a self-service portal. In addition, services are provisioned within a matter of minutes, instead of hours or days. Also look at the flexibility of the system, in how far can the organization adjust the system to their own wants and needs?

Integration with existing and new cloud services

Existing and future investments in cloud services should be able to work together on the service automation platform with no issues. Check to see if the industry standards and existing APIs of for example Microsoft, IBM, and Amazon are supported.

Administrative possibilities

It is also important to look at the administrative possibilities of a cloud service automation tool. The system needs to enable IT administrators to do their work, but it also needs to offer insight into how certain cloud services are used. Another component that needs looking at is a cost overview where you can quickly and easily see which investments are being made into which cloud services. The combination of this overview with the insight into the usage of the services makes it possible to realize cost reductions. Ideally the tool would feature a user-friendly and automated single-point-of-billing system.

Exit strategy

Before a business makes the switch to a cloud service automation tool, it’s important to find out how easily the contract can be cancelled should the tool not be up to par. Does it concern a vendor lock-in situation or are the cloud services purchased directly from the cloud provider?

Secure and reliable

Although this speaks for itself, a secure and reliable tool is the preferred choice. Ensure the platform runs on proven network infrastructure within reliable datacenters. In addition, the platform needs to offer the option to set access per role or user.

A cloud service automation tool provides an organization with the option to save costs on cloud services, purchase the right resources, quickly provision the right services and thus helps you respond quickly to developments and changes in the market, which is essential to a solid competitive position. In addition, a service automation tool does not have to cost an arm and a leg. The current market offers customized high-quality solutions at low license costs with no margin on top of the regular service.

5 advantages of a cloud service automation tool

By | Heading, Posts | No Comments

The basis of cloud computing is a model in which IT resources are provided on demand, comparable to utilities such as water and electricity. These IT resources consist of, among other things, virtual servers, storage, and network services. But also services such as encryption and performance management. Users need to be able to purchase these resources in a quick and efficient manner, without the intervention of IT providers. That’s why automation is indispensable.

An automated framework defines and allocates resources, it controls and manages the cloud environment and offers reports. For example about usage, costs, and subscriptions of products and services. By making an automated platform such as this available as an organization, processes can be streamlined. This frees up more time to focus on other activities, like better one-on-one contact. The ease of use and speed of the provisioning of IT resources makes it so that end-users will think twice before looking elsewhere. In addition, a cloud service automation tool offers organizations many other advantages.

1. Lower costs and higher flexibility

A cloud service automation tool with cost management ensures insight into your usage and cost information. This offers opportunity to reduce possible double licenses or unused resources. In the long-term you can save costs on IT staff by automation and self-service processes. In addition, automation adds flexibility to your organization. Being flexible comes down to being able to quickly capitalize on change. When you wish to remove a certain IT resource, change direction, and introduce a different resource, the automation tool can ensure workload migration and portability. Not every tool offers this option, but it is crucial for better flexibility.

2. Fast availability

The most important difference between standard automation and a service automation tool that offers complete orchestration, has to do with the difference in cloud tasks and workflows. Whereas automation handles individual tasks, orchestration bundles these in larger, optimized workflows. For example and orchestrated provisioning of an application can consist of the automation provisioning of different servers, storage, databases, and network. When a user requests a certain IT resource, a service automation tool looks at the role and authorizations of this user, after which the request is automatically processed. As a result, employees and departments can access the products within a few hours, instead of a few weeks or months.

3. Verifiably compliant

With some service automation tools, it’s possible to create profiles which are linked to certification standards. Does your organization need to comply with NEN 7510 or ISAE 3402? Then with that profile you will only be shown resources that comply with these standards. Another advantage of the cloud service automation tool is that company policies and compliancy rules can more easily be adhered to. Because automation ensures that services and resources are provisioned in the exact same way each time, for each user and for each group. This reduces the chance of human error. The management and its respective reports can also prove valuable for compliance audits.

4. Central overview

Most cloud providers have automated at least part of their processes. But it makes a world of difference if tasks have been randomly automated, or if they are using one uniform automation platform. By centralizing automation processes under one umbrella, it becomes easier (and both faster and cheaper) to alter or expand IT resources. A central platform also offers the option to create reports, without having to extract this information from different systems.

5. Single point of billing

To be able to save costs it is crucial to have insight into what is being spent on IT resources. A good cloud service automation tool will therefore offer a central point of billing. In this way it is easy to retain a good grip on expenses and create reports on costs and budgets.

Would you like to know more?

Would you like to know how your business could benefit from a cloud service automation tool? Or how to choose the tool that best fits you? Take a look at the Nubo Service Automation website, or request a demo.


Adjust your settings or accept all cookies.

Privacy policy | Close